So it was a bit of a shock when as a subscriber to the magazine I got this years subscribers gift and it was - well a hessian bag like the ones you get for a couple of quid in the supermarket. I felt kind of deflated and let down - not feelings I associate with my favourite yarn company. The bag had a horrid plasticy sort of sticker with the design on and most of all it wasn't yarn. For a company all about yarn why were they sending anything else?
I looked on Ravelery and realised quickly that many other people were not best pleased - Rowan did too and contacted everyone to say a free copy of an upcoming pattern book for kids would be sent. Nice but, why not send a pattern book with men's and women's patterns in it? Not everyone has kids to knit for in their lives, and more to the point, still why no yarn?
The bag
I am growing a bit fonder of my Rowan bag since being told if you peal off the horrid plastic sticker thing there is the pattern printed direct on the hessian below (suggestion on a post card as to why they covered it up and how much that must have cost - see below for why cost is an issue). Here it is in my room - what do you think?
My bag in craft corner |
Give a boy a ball of yarn and he'll buy a load more...
So it seems cost was a factor, fair enough in the current financial climate you may say, but me and quite a few others think Rowan are missing a trick.
A few years ago I got a couple of balls of hand knit cotton as my gift - one of their cheapest and most basic yarns. But it was in a colour I had chosen and loved (deep red) so I kept it safe in my stash.
When I came to make a baby blanked for a friend recently I chose to use it and as a consequence brought around six more balls of handknit cotton and kinda fell for it as a yarn - I plan to buy more for a up coming project. Without the free gift I wouldn't have brought the subsequent yarn and wouldn't have decided to add it to my list of favourites.
I do hope Rowan hasn't fallen in to the easy retail trap of forgetting how long term customers work, and the life-time value of a bit of generosity to people who are loyal and at times a bit obsessive (did I say most of my stash is Rowan) about them and their product.
If you have no idea what I am talking about/why I have several crates of Rowan wool have a look at www.knitrowan.com
Rowan you are forgiven, I have to admit I do like my bag now it's plastic sticker free, and I will enjoy the pattern book. But if you are listening why not go back to sending out some yarn next year - you know it makes sense.
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